Friday, January 7, 2011
CES confused
Props to Gia and the NBCU team at CES #thehub #NVCUCES is an awesome place to hang out and the NBCU booth is as always stunning. The cool peeps over at Jck Morton always do a brilliant job of building a booth that people want to hang out at. Nice job NBCU.
The one thing I am constantly mazed at when I come to CES is how confused all the content providers are about how to work with all the new technology companies that are here and finding new and amazing ways to get content out there, I mean every man and his dog has a new device, the advent of the tablet just makes it more imperative that content providers get over their fear of digital content and sharing it with a common sense distribution model that doesn't include selling your soul for access to it with the ultimate knowledge that you can't build a business model that works for you long term unless you're funded to the tune of $100 million or Apple.
It's all going to come to a head sooner or later given how easy the tech guys are making it to keep your device with you but the truth of it is that content providers have very little confidence in their own product, they aren't convinced that they actually have something that people want and so they need to find ways to recoup all production costs and make all the profit up front, that of course means all the distribution models have to include the production costs and profit for the content owners all up front in their business plan making it all but impossible to make money. It's a very insecure business model that the content owners operate and certainly not the collaborative approach they pretend to believe in. Truth is they are all still so pissed off with Apple that they take it out on everyone else.
Walking the floor here at #CES it becomes evident that if you have insane amounts of money then you're invited to talk but if you just have a good idea then it might take a little more persuasion. That's not pessimism it's just how it is.
The Tablet
I am loving how many cool tablets there are here at CES, the Lenovo has to be one of the best, I love that they skipped the Tablet part and went straight to a hybrid version that actually deals with the question of being business user and liking Tablets. It's quite amusing to watch all the people walking around with an iPad and a laptop bag. We'll go into that later.
The one thing I am constantly mazed at when I come to CES is how confused all the content providers are about how to work with all the new technology companies that are here and finding new and amazing ways to get content out there, I mean every man and his dog has a new device, the advent of the tablet just makes it more imperative that content providers get over their fear of digital content and sharing it with a common sense distribution model that doesn't include selling your soul for access to it with the ultimate knowledge that you can't build a business model that works for you long term unless you're funded to the tune of $100 million or Apple.
It's all going to come to a head sooner or later given how easy the tech guys are making it to keep your device with you but the truth of it is that content providers have very little confidence in their own product, they aren't convinced that they actually have something that people want and so they need to find ways to recoup all production costs and make all the profit up front, that of course means all the distribution models have to include the production costs and profit for the content owners all up front in their business plan making it all but impossible to make money. It's a very insecure business model that the content owners operate and certainly not the collaborative approach they pretend to believe in. Truth is they are all still so pissed off with Apple that they take it out on everyone else.
Walking the floor here at #CES it becomes evident that if you have insane amounts of money then you're invited to talk but if you just have a good idea then it might take a little more persuasion. That's not pessimism it's just how it is.
The Tablet
I am loving how many cool tablets there are here at CES, the Lenovo has to be one of the best, I love that they skipped the Tablet part and went straight to a hybrid version that actually deals with the question of being business user and liking Tablets. It's quite amusing to watch all the people walking around with an iPad and a laptop bag. We'll go into that later.
NVP Digital Media
I suppose I should tell you a little about NVP Digital Media.
NVP Digital Media are a South African based company providing digital retail services in Europe, Asia, Africa and Australia. NVP provides digital retail software, content - including movies, music, games and books.
If a retailer wants to office digital content for sale in store or online then we can help.
I hate long corporate profiles so I'll leave it there.
Thursday, January 6, 2011
CES 2011 is Here (and a Little Bit There)
Well it's Jan 2011 and that means it's time for CES and all that goes with it; Cards of semi clad girls being clicked in my ear as they are shoved in my hands, displays of complete dedication (or addiction) to Starbucks as we wait in line for 2 hours just to try and make that coffee last as long as possible so we don't have to go back in line, seeing people I only see once a year but really like (Vegas can make it feel like you never went home from last years CES), and the ever present taxi driver who insists it's quicker to go via the airport to get anywhere.
But the main thing is all the companies here that are convinced they have something new, exciting and brilliant. I'm going to have a look at some of those companies and see what's what. I'll try to make sure and get out to the smaller corners of the show, I often find cooler things out 'there' than I do in the middle of the mayhem (and with budgets being what they are these days it seems more people are a little bit out there than normal).
I am of course most interested in the space where digital content meets technology so I'll pay particular attention to those who claim to have found the holy grail. many have been saying for years they have it but it seems few have found a way to translate that into market activity.
Anyway, I'm here and walking the floor. I'm going to be blogging on behalf of NVP Digital Media whilst I am here. I'll be blogging from the NBC Universal booth in the Central hall so stop by and say hello.
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